This is What Innovation Looks Like

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Innovation is often overlooked for the status quo. People find themselves trapped in an uncreative world, accepting things for the way they are. But without innovation and change, the world would find itself back in the dark ages. It’s the market changers, the out of the box thinkers that ensure progress.

That’s why in 2012 Real Business partnered with quick loan provider Wonga.com to create Future 50, a list of extraordinary businesses that have created something new and different.

Take a look at the companies that have changed the game.

  • Streetbank – Streetbank is an online forum that allows people to share or borrow from their neighbors, creating a real community within a neighborhood. New users sign up by choosing their postcode and listing one item or service that they are willing to part with. Then they’re able to search the site for others that may be able to benefit them. Streetbank isn’t a platform designed for people to profit or sell their products. It’s for the common good, and it allows new neighbors to connect and assist each other in ways unheard of before.
  • TreeGreen – With the world’s new fascination with renewable energy and energy-efficient products, TreeGreen chooses to specialize in ‘energy intelligent environments,’ creating products that use as little energy as possible. TreeGreen found success when they produced the engergyEGG, an appliance used to turn forgotten appliances off automatically. Future ventures from this company include utilizing solar power.
  • Flossie Crums – As online courses continue to grow in popularity, even among children, Flossie Crums seeks to entertain children while educating them. Online courses on baking and cooking are presented by Flossie Crums, a seven-and three-quarter year old girl who is the Royal Baker in the Kingdom of Romolonia. Her tales emphasize cooking and baking skills as well as teaching children the importance of good nutrition.
  • WhipCar – WhipCar, started in 2010, allows users to register as car owners or renters for free. Car owners are able to rent out their car for low prices, typically earning more than £1,000 a year. Those looking to rent often face much lower rental rates than you would see at a rental car company, so both parties emerge winners. WhipCar reminds its users of the fact that about a quarter of UK households don’t own cars and there are just some times when cars are needed instead of public transportation. Now people have the option of borrowing a the car next door.
  • Polestar – Polestar changes the world of mobile charity by offering an easy to use platform for people to search, donate to, and share charities. Users can donate via text messages using PayPal, and charities are encouraged to send ‘push’ messages on a daily basis to be shared through Facebook, Twitter and email. Polestar also allows users to sign up for their own accounts as an easy way to fundraise. After being given a link, fundraisers can easily share their donation page with friends and family from the comforts of their home.

What businesses have you seen that are changing the way the game is played?

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